Clickable has full access to Facebook's Marketing API. You can find more information here


By connecting authenticating your Facebook Page and/or Advertising account to the Clickable Platform, we give you the ability to publish and manage posts, retrieve page and post level analytics as well as manage your advertising campaigns. 


Limitations 


The Competitor reporting feature of Clickable can only data that's publicly available. We pull metrics like engagement, fan count and other visible (but time consuming to tally) information so it can serve as a benchmark for your own brand. 


Metric Definition
Page Level
date
facebook_page_id The ID of the Facebook Page.
facebook_page_name The name of the Facebook Page.
facebook_page_fans_count Total Amount of Fans
facebook_page_fan_adds_count Amount of page Likes
facebook_page_fan_removes_count Amount of page Unlikes
facebook_page_fan_adds_unique_count How many individual people have Liked your page
facebook_page_fan_removes_unique_count How many individual people have Unliked your page
facebook_page_daily_admin_posts_count How many posts your page makes per day
facebook_page_daily_user_posts_count How many posts fans have made
facebook_page_admin_posts_count Total amount of posts your page has made
facebook_page_user_posts_count Total amount of posts fans have made on your page
facebook_page_daily_posts_count How many total posts have been made on your page per day. Admin+Fan
facebook_page_posts_count Total amount of Facebook posts
facebook_page_daily_likes_count Amount of new fans per day
facebook_page_daily_comments_count Amount of post comments per day
facebook_page_daily_shares_count Amount of post shares per day
facebook_page_daily_photo_views_count Amount of photo views per day
facebook_page_daily_video_views_count Amount of video views per day
facebook_page_daily_stories_count Amount of all daily interaction on your page
facebook_page_daily_storyteller_count Amount of interaction on your page that was seen through friends-of-fans
facebook_page_daily_impressions_count How many times your post or ad was seen
facebook_page_daily_impressions_unique_count How many times your post was seen by invididual users
facebook_page_daily_impressions_organic_count How many times your post was seen through non-paid methods
facebook_page_daily_impressions_organic_unique_count How many times your post was seen by individual users through non-paid methods
facebook_page_daily_impressions_paid_count How many times your post was seen through paid methods
facebook_page_daily_impressions_paid_unique_count How many times your post was seen by individuals through paid methods
facebook_page_daily_engaged_users_count Amount of users whom have liked, commented, or shared a status, and created a story
facebook_page_daily_active_users_count Amount of users whom have liked, commented, or shared a status per day
facebook_page_weekly_active_users_count Amount of users whom have liked, commented, or shared a status per week
facebook_page_28day_active_users_count Amount of users whom have liked, commented, or shared a status per week per 28 days
facebook_page_daily_link_click_count Amount of times your links have been clicked per day
facebook_page_daily_other_clicks_count
facebook_page_consumptions The number of clicks on any of your content, by type. Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. (Total Count)
facebook_page_consumptions_unique The number of of people who clicked on any of your content, by type. Stories that are created without clicking on Page content (ex, liking the Page from timeline) are not included. (Unique Users)
facebook_page_hide_all_clicks_count Amount of times people have clicked "Hide All" on your page updates.
facebook_page_report_spam_clicks Amount of times people have clicked "Report as Spam" on your page updates
facebook_page_hide_clicks_count Amount of times people have clicked "Hide" on your page updates.
facebook_page_unlike_page_clicks Amount of unlikes your page recieved.
facebook_page_xbutton_clicks Amount of times the "X" button your page has been clicked, pertaining to hide/spam/report.
facebook_page_daily_negative_feedback Amount of negative feedback - total unlikes/hide/spam/report from page posts.
Post Level
facebook_post_created_date The day that the Post was created.
facebook_page_id The ID of the Facebook Page.
facebook_page_name The name of the Facebook Page.
facebook_post_id The ID of the Facebook Post.
facebook_post The text of the Facebook Post.
facebook_post_total_likes The number of Likes on the Post. Does this include Likes on comments or just Likes on the original post?
facebook_post_total_comments The number of comments on the Post.
facebook_post_total_shares The number of shares on the Post.
facebook_post_total_link_clicks The number of clicks on links within the text of the Post. Link clicks do not generate a Facebook Story (e.g., the user clicked on an outbound link that went outside Facebook).
facebook_post_total_other_clicks The number of other clicks on the post. This can include clicks that generate a Facebook Story, or clicks on links in other parts of the Post other than the text, e.g. the Post title.
facebook_post_total_video_views The number of views on the video embedded in the post.
facebook_post_total_photo_views The number of views on the photo embedded in the post.
facebook_post_total_reach The number of unique users who saw the post.
facebook_post_total_organic_reach The number of unique users who saw the post organically (i.e., Facebook selected the post to appear in the user's News Feed because they Liked the Page.)
facebook_post_total_viral_reach The number of unique users who saw the post virally (i.e., Facebook selected the post to appear in the user's News Feed because their friend interacted with the Post.)
facebook_post_total_paid_reach The number of unique users who saw the post because of an advertisement.
facebook_post_total_stories The number of Stories created from the Post. Stories include Liking the Post, Sharing the Post or Commenting on the Post. Stories are essentially the objects that can organically appear in the News Feed.
facebook_post_total_storytellers The number of unique users who created at least one Story from the Post.