Object Definition
Google Analytics
Users The total number of users for the requested time period.
New Users The number of users whose session was marked as a first-time session.
Number of Sessions per User The total number of sessions divided by the total number of users.
% New Sessions The percentage of sessions by people who had never visited your property before.
Sessions The total number of sessions.
Bounces he total number of single page (or single engagement hit) sessions for your property.
Session Duration The total duration of user sessions represented in total seconds.
Hits Total number of hits sent to Google Analytics. This metric sums all hit types (e.g. pageview, event, timing, etc.).
Bounce Rate The percentage of single-page session (i.e., session in which the person left your property from the first page).
Avg. Session Duration The average duration of user sessions represented in total seconds.
Organic Searches The number of organic searches that happened within a session. This metric is search engine agnostic.
Goal XX Starts The total number of starts for the requested goal number.
Goal Starts The total number of starts for all goals defined for your profile.
Goal XX Completions The total number of completions for the requested goal number.
Goal Completions The total number of completions for all goals defined for your profile.
Goal XX Value The total numeric value for the requested goal number.
Goal Value The total numeric value for all goals defined for your profile.
Per Session Goal Value The average goal value of a session.
Goal XX Conversion Rate The percentage of sessions which resulted in a conversion to the requested goal number.
Goal Conversion Rate The percentage of sessions which resulted in a conversion to at least one of your goals.
Goal XX Abandoned Funnels The number of times users started conversion activity on the requested goal number without actually completing it.
Abandoned Funnels The overall number of times users started goals without actually completing them.
Goal XX Abandonment Rate The rate at which the requested goal number was abandoned.
Total Abandonment Rate The rate at which goals were abandoned.
PPC
Impressions Total number of campaign impressions.
Clicks The total number of times users have clicked on an ad to reach your property.
Cost Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords account.
CPM Cost per thousand impressions.
CPC Cost to advertiser per click.
CTR Click-through-rate for your ad. This is equal to the number of clicks divided by the number of impressions for your ad (e.g. how many times users clicked on one of your ads where that ad appeared).
Cost per Transaction The cost per transaction for your property.
Cost per Goal Conversion The cost per goal conversion for your property.
Cost per Conversion The cost per conversion (including ecommerce and goal conversions) for your property.
RPC RPC or revenue-per-click is the average revenue (from ecommerce sales and/or goal value) you received for each click on one of your search ads.
ROAS Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.