Metric Definition
Campaign
syntax_errors Number of email addresses in campaign that had syntactical errors.
hard_bounces Number of email addresses in campaign that hard bounced.
soft_bounces Number of email addresses in campaign that soft bounced.
unsubscribes Number of email addresses in campaign that unsubscribed.
abuse_reports Number of email addresses in campaign that reported campaign for abuse.
forwards Number of times email was forwarded to a friend.
forwards_opens Number of times a forwarded email was opened.
opens Number of times the campaign was opened.
last_open Date of the last time the email was opened.
unique_opens Number of people who opened the campaign.
clicks Number of times a link in the campaign was clicked.
unique_clicks Number of unique recipient/click pairs for the campaign.
last_click Date of the last time a link in the email was clicked.
users_who_clicked Number of unique recipients who clicked on a link in the campaign.
emails_sent Number of email addresses campaign was sent to.
unique_likes Total number of unique likes (Facebook)
recipient_likes Total number of recipients who liked (Facebook) the campaign
facebook_likes Total number of likes (Facebook) that came from Facebook