Link your Facebook Ads account to Clickable. Manage, analyze and report from one dashboard.


Metric Definition
Data Aggregation
account_id The ad account id
account_name The ad account name
campaign_group_id The campaign id
campaign_group_name The campaign name
campaign_id The Ad Set id
campaign_name The Ad Set name
adgroup_id The ad id
adgroup_name The ad name
adgroup_objective Objective for ad group
Data breakdown
age The age range of people you've reached
country The countries where the people reached are located
gender Gender of the people reached
age,gender The age range and gender of people you've reached
action_target_id Target object id
action_target_name Target object name
action_device The device on which off-Facebook actions were taken
audience Custom, web, or lookalike audience used in ad sets
Device and placement breakdown
placement Where ad was served on Facebook
impression_device The device type on which the ad was shown
Performance Metrics
total_actions Total number of actions
actions by conversion Total number of actions broken down by conversion types
action value Value returned from actions
total_unique_actions Total number of unique actions
cost_per_aciton_type Cost of each action type
reach Total number of people who were served the ad
frequency Average number of times the ad was served to each person
impressions The number of times your ad was served
social_reach Number of people the ad was served to with social information
social_impressions Number of times the ad was served with social information
unique_impressions Number of people who were served the ad
unique_social_impressions Number of people the ad was served to with social context
cpm cost per impression
cpp cost per 1000 people reached
spend total amount spent on the ad
clicks Total number of clicks
unique_clicks The total number of unique people who have clicked on the ad
social_clicks Number of clicks the ad recieved when it is shown with social context
unique_social_clicks Number of unique clicks the ad recieved when it is shown with social context
ctr Click-through rate
unique_ctr Unique Click-through rate
cpc Cost per click
cost_per_unique_cliclk Cost of each unique click